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Making good use of several looks per person

1 min read

A person appears differently in different places. The image in the internal team directory can be calm and restrained, while the same face on a campaign page or a personal profile can be more striking. That is exactly why it is worth creating not just a single portrait per person but the right one for each important purpose.

In snaptosuit this is uncomplicated. For the same person you simply create several variants with different backgrounds or styles. This gives you a subtle image for the directory and a more expressive one for the profile, for example, both on the same basis and with the same recognizable face. All results collect in the portfolio, where you compare them side by side and choose the best for each.

Portfolio with several variants
Different looks of the same person, collected in the portfolio.

Staying consistent despite variety

Several looks do not mean the presence becomes arbitrary. The trick is to order the variety deliberately. Keep all images the same within one purpose, so a shared look for the whole directory and a different, also consistent one for the profiles. That way you benefit from the flexibility of several looks without losing the valuable consistency that makes a team look professional.

Because each variant uses credits, you decide yourself how many looks are worth it. For most, two to three well-chosen variants are enough. More important than the number is that each one fits its purpose.

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