Finding the right look for your industry

A professional portrait is never neutral, it always sends a message. A look that is just right for a law firm can feel too stiff for a young creative studio, and the other way around. So it is worth thinking briefly about the impression you want to convey before you decide on clothing, background and style.

As a rule of thumb: the more an industry relies on trust and seriousness, the more restrained and classic the look can be. Consulting, finance, law or medicine benefit from understated clothing, calm backgrounds and a factual image style. Here reliability is at the forefront, and a consistent, unexcited presence pays off exactly on that.

When personality counts

In creative, technical or young industries a portrait can show more personality. Agencies, start-ups, design or technology companies often feel more approachable when the images are a bit more relaxed, with less formal clothing and a background that fits the brand world. It still matters that the images harmonize with each other, otherwise the presence looks random rather than fresh.

Set it once, apply it everywhere

The big advantage of snaptosuit is that you only have to make this decision once. Once you have found the right look for your industry, you apply it to the whole team. This creates a presence that not only looks professional but also fits what you stand for. If you are unsure, feel free to create a few variants and compare them side by side before you commit.